塑料軟包裝袋設(shè)計中表現(xiàn)的手法有很多,不管是哪種的包裝都是這樣的,而包裝設(shè)計中的表現(xiàn)手法分為兩種:一種是直接的表現(xiàn)手法,另一種的是簡介的表現(xiàn)手法。直接的表現(xiàn)手法被稱之為直敘法,而間接的表現(xiàn)手法就稱之為輔助手法。而直接的表達手法又分為兩種,一種是運用色彩或黑白攝影的方法,另一種是運用插畫或繪畫的方法。
There are many ways of expression in the design of plastic flexible packaging bags, no matter what kind of packaging is like this, and there are two ways of expression in the packaging design: one is the direct way of expression, and the other is the brief way of expression. The direct way of expression is called direct narration, while the indirect way of expression is called auxiliary way. The direct expression methods can be divided into two types: one is the use of color or black and white photography, and the other is the use of illustration or painting.
直接表現(xiàn)的手法在包裝中是非常重要的一種手法。當然,設(shè)計師可以根據(jù)不同的情況來選擇合適的手法,直接的表現(xiàn)手法可以分為夸張、歸納、寫實這三種,當然只要設(shè)計師熟練掌握了這些手法,就可以設(shè)計出好的包裝。
The technique of direct expression is a very important one in packaging. Of course, designers can choose appropriate techniques according to different situations. Direct expression techniques can be divided into exaggeration, induction and realism. Of course, as long as designers master these techniques, they can design good packaging.
什么是歸納的手法呢,歸納就是簡化或者概括的表達使主題的特征清晰明朗。而夸張的手法呢,就是以變化來使得主題的特征明朗突出。兩者也是有一些的相同之處的,不管如何變換,都應(yīng)該注意包裝設(shè)計中的夸張要具有一些有趣生動的特點而不應(yīng)該采用丑化的方法。
What is the method of induction? Induction is to simplify or generalize the expression to make the characteristics of the theme clear. The way of exaggeration is to make the theme clear and prominent with changes. There are some similarities between the two. No matter how you change, you should pay attention to the exaggeration in the packaging design with some interesting and vivid characteristics rather than using the ugly method.
表現(xiàn)手法是如何運用的呢,其實表現(xiàn)手法就是將設(shè)計師用一種方法去表達某種商品的某種特點。因為任何的事物都是具有一定的特殊性和一定的相關(guān)性。
How is the expression method used? In fact, the expression method is to use a method to express the characteristics of a certain commodity. Because everything has a certain particularity and relevance.